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LCLAA Launches New Interactive Website for 40th Anniversary

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The House of Latino Labor is proud to announce the official launch of its 40th Anniversary Website! In this important occasion, LCLAA is announcing the debut of our brand new bilingual website which contains a blog with the latest labor updates, a vast array of social networking tools and media, and independent sites for LCLAA’s campaigns. In a time when Latinos are, on average, ten years younger than the rest of the population, and where a large portion of political advocacy takes place online, an effective and streamlined website that communicates with key constituencies is essential to aggressively protecting Latino worker’s rights. The bilingual website will allow individuals to quickly access videos of LCLAA’s latest actions, photo albums of advocacy events, learn more about LCLAA’s campaigns and efforts to improve conditions for Latino workers, and share this content with their friends using unique social media and educational tools.

The website contains a wide variety of interactive features, the premiere of new campaigns, direct integration with LCLAA’s social media tools, and a blog that will contain the latest news and policy updates regarding Latino labor and the Latino community. The LCLAA website will be a central hub for all updates and developments related to Latino labor and will provide the tools and resources for individuals and unions to better effectuate change for working families. The LCLAA website will function as a one-stop-shop for all the resources needed to become a top-tier Latino and labor activist.

The Blog. LCLAA is proud to announce the unveiling of its new national blog which will cover timely issues related to the Latino labor movement. Regularly updated, the blog will cover developments on key topics for Latino working families, including social security, the environment and green jobs, health care, young workers, labor issues, and immigration. The blog will be an interactive portal for readers to access videos, feature guest blogs from allied organizations, photos, and the latest updates from the National LCLAA Office, our 55 chapters, and membership. The blog will also be a great resource that will regularly provide links to reports, studies, and other resources that promote the protection of labor, human, and civil rights of Latino workers. Blog posts can be easily shared through social media, such as Facebook, Twitter, and Google+. Additionally, readers will be able to comment on blog posts and even subscribe in order to keep up to date with postings.


Social Media. The new website will heavily emphasize social media and leverage tools like Twitter, Facebook, and YouTube in order to share breaking developments and stories that affect Latino working families. The website will allow individuals to follow the latest developments on key legal decisions, legislation, election results, and central issues for the labor movement and Latino working families. Using Twitpic, LCLAA’s Twitter will regularly share photos and videos of LCLAA events from across the nation along with information regarding our national campaigns. Our Twitter account will also retweet your tweets and regularly use @LCLAA in order to maximize social network visibility and mobilization.

Follow us at Twitter here: https://twitter.com/LCLAA and at @Hesanche.

You can visit our Facebook page here: http://goo.gl/NZ4jD

You can visit our YouTube page here: http://www.youtube.com/user/LCLAAvideos

En Español. En LCLAA hemos sido muy agresivos produciendo contenido en español. Creemos firmemente en que si los trabajadores latinos están mejor  informados tienen más posibilidades de defender sus derechos y así poder mejorar sus comunidades. Con este nuevo Website tendremos una sección donde usted podrá encontrar todo el contenido y recursos en español con los que contamos como entrevistas, videos, artículos informativos y noticias. Todas nuestras campañas están igualmente en español.  También contamos con un nuevo blog que será un espacio abierto de opinión pero también de contenidos actuales económicos y sociales que sabemos pueden interesarle a usted trabajador latino. Al mismo tiempo contaremos con reportes de nuestras actividades de los capítulos de LCLAA por todo el país.

Campaigns. The website features independent sites for key LCLAA national and union campaigns, including the Immigration, Environmental, Young Workers, Trabajadoras, and Social Security campaigns.

Immigration. The immigration campaign spotlights the intersection between working families and immigrants. Too often, Latino workers have their immigration status used against them when they are fighting for equal rights, equal pay, and fair treatment at the work place. Our immigration system is broken and as a result, working families get the short end of the stick. To build a solid foundation for tomorrow’s middle class, it is critical that the labor and immigration movements be intertwined.

Environmental. LCLAA’s Environmental campaign addresses the twin issues of climate change and green jobs. Working families are often disproportionately affected by the effects of climate change. Latino communities suffer from higher than average rates of asthma and other pollution-related illnesses, due to living in areas with high pollution levels. Additionally, LCLAA, in partnership with labor organizations, is strongly emphasizing the need for green jobs in order to form a foundation for an economic recovery. The Environmental campaign heavily focuses on the need to train Latino workers so they will be qualified in the emerging green economy.

Young Workers. The Young Workers campaign places a heavy emphasis on the education and recruitment of the youth of today for the labor leaders of tomorrow. Demographically, the Latino community is one of the youngest in the United States and LCLAA recognizes that it is critical to educate that community on the benefits of unions and how working families are essential to the economic foundation of this country. The campaign is geared toward showing how unions positively affect wages, workplace safety, and worker representation.

Trabajadoras. The Trabajadoras campaign focuses on one of the most vulnerable groups in the nation, Latina workers. Often the heads of working families, Latinas fall last in nearly every conceivable metric, including wages, workplace protection, health, and safety. It is the goal of the Trabajadoras campaign to raise awareness for the issues that these women face and ensure Latinas enjoy the same wages, protections, and respect as everyone else. Additionally, the Trabajadoras campaign also focuses on issues related to child labor.

Social Security. Social Security is a critical safety net, especially for Latino working families. Never before has Social Security endured such repeated attacks and LCLAA has been at the front lines making sure that Social Security remains strong for the workers of tomorrow. It is LCLAA’s goal to protect Social Security against misguided proposals to cut benefits and privatize the system. Indeed, without Social Security, the poverty rate among Latino elderly would triple.

At 40, LCLAA is at the forefront embracing technology and recognizing that it is essential in bringing about positive social change. In combination with our mobilization on the ground, 55 chapters in 23 states, LCLAA’s website will ensure that advocates have the best tools to continue fighting for Latino working families. LCLAA’s new interactive website is yet another milestone in ensuring that LCLAA is on the front lines, representing and defending the interests of Latino working families.

Hector E. Sanchez is the Executive Director of LCLAA (Labor Council for Latin American Advancement) and Chair of the NHLA (National Hispanic Leadership Agenda).

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