As a national 501(c)3 non-profit Latino labor organization with 52 chapters across the U.S. and Puerto Rico, our power is seen and felt through community advocacy, education, organizing, and engagement that elevates the social, political, and economic advancement of working families.
Our communications work is central to the mission of the organization- LCLAA seeks a thoughtful and dynamic Communications and Policy Director to build upon a broad and robust communications program, and bring our work to the next level. The Director is a key member of the National Staff team. The candidates should be strategic, creative thinkers, have strong management skills, know how to utilize a range of communications strategies to engage members and advance programs and campaigns.
In this position, no two days are the same and rapid response must be equally balanced with long term strategic planning. A passion for and commitment to Latino issues and the labor movement is required.
The Communications and Policy Director is responsible for carrying LCLAA’s message to the media, local and national leaders, membership, and to the public through various media outlets and communications strategies. The Communications and Policy Director is responsible for the creation and implementation of an effective marketing and outreach strategy to support LCLAA’s mission, programs and campaigns, and increase the visibility of LCLAA and its local chapters. The Communications and Policy Director is responsible for all written communication to include but not limited to policy and research reports, statements, press releases, editorials, op eds, speeches, promotional/advertising copy, and social media messaging and posts.
Accountability: The Communications and Policy Director is directly accountable to the Executive Director and/or the Deputy Director.
All candidates must submit a cover letter, résumé, list of three professional references, and a writing sample to be considered. Please send materials to the attention of:
Jose Vargas, Executive Director
● Work closely with LCLAA’s Executive Director to create and implement forward-thinking and strategic messaging, and communications strategies to target diverse audiences, including members, allies, the media, policy makers, unions, and political leaders, as well as shape influential public support to drive our campaigns;
● Develop and direct campaign communications, media strategy, and member communications programs;
● Lead communication/digital engagement to amplify LCLAA’s work and campaigns through aggressive communications outreach, including print and digital media, and online engagement through social media;
● Lead a national media relations program, including pitching, building reporter relationships, and managing crisis communications with local and national press;
● Draft and write press releases, talking points, op-eds, media advisories and weekly member messages;
● Plan press conferences;
● Oversee distribution of targeted e-blasts and communications on Action Network;
● Monitor press coverage about LCLAA, its members and issues impacting Latino workers and labor;
● Build and maintain a database of media outlets, reporters and producers;
● Manage all content and engagement on LCLAA’s social media outlets, i.e., Facebook, Twitter, Instagram, YouTube, and other outlets as needed;
● Develop an outreach and communication plan for LCLAA chapter engagement;
● Promote LCLAA chapter events and campaigns;
● Generate content and maintain LCLAA’s website;
● Develop training for LCLAA leaders on effective communications and social media;
● Works in partnership with LCLAA’s Director’s fundraising efforts, including the development of promotional and fundraising materials;
● Create content for LCLAA’s Podcast, and develop marketing strategy for promotion;
● Design and create outreach and marketing material for LCLAA events;
● Write event descriptions, and other event related content such as but not limited to workshop and panel descriptions, agendas, talking points, speeches, and other collateral materials;
● Write event invitations for members, speakers, and special guests;
● Coordinate video support and copy editing of LCLAA’s event;
● Provide logistical support during all events.
Policy and Advocacy
● Responsible for the policy, advocacy and research work for the organization;
● Develop strong relations with policy leaders, Government Agencies, their staff and LCLAA partners in the labor union movement and the Latino civil rights;
● Develop campaign strategies and take the lead on related coalition building under the directive of the Executive Director;
● Conduct research on relevant topics and campaign recommendations;
● Attends hearings, briefings, and meetings related to LCLAA’s legislative priorities;
● Participates in labor and Latino coalition meetings to stay abreast of policy and advocacy issues and assists the Executive Director in preparing necessary materials for such.
● At least 10% of weekly responsibilities will focus on administrative duties, including answering phone calls, letter writing, and updating communication and maintaining communication with members;
● Supervises LCLAA’s Advocacy and Communications Interns.
● Additional duties as assigned by the Executive Director and/or the Deputy Director.
Knowledge, Education and Experience:
● Bachelor’s or Master’s degree in communications, political science, Latino studies or related field preferred.
● Experience in policy, communications, media outreach and social media.
● Proven experience placing media stories, and increasing followers and engagement in social media platforms.
● Strong writer with attention to detail and multitasking.
● Working knowledge of InDesign, Photoshop, and other design software.
● Strong knowledge on social media campaigns, including but not limited to: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+, blogs and websites.
● Self-starter who is able to self-manage, with input from other staff.
● Excellent project management skills, demonstrated experience meeting deadlines and providing fast turn-around of quality products and working in a high-pressure environment.
● Demonstrate ability to effectively collaborate and work well with internal and external staff at all levels.
● Fluency in Spanish is a plus.
● Must be a great team player who is comfortable working in a fast-paced environment.
● Must be able to travel as needed.
This is a salaried position. The starting salary range is $50,000 – $60,000/year plus benefits. Compensation is commensurate with experience.
This position is subject to a 3 month probationary period.
LCLAA is an equal opportunity employer committed to creating an environment that represents a variety of backgrounds, cultures and perspectives. People of color, persons with disabilities, women, and LGBTQ+ candidates are strongly encouraged to apply.